Something that got my attention in the news recently is MacDonald’s proposal to the hip hop community to mention their tasty recycled Chinese news paper sandwiches in their lyrics. Their lousy excuse - they want tap in to the urban community. wooohhhaa…that’s the most absurd music idea since a mole dug a hole in Bono’s soul. True Cadillac, Bentley Benz and all the fancy shmancy glitteratis have managed to sneak in to the urban culture with out even breaking a sweat, thanks to the bling bling era. True it’s better than eating the unflavored news paper but what more do they need? They might as well forcefully cram their products in to the already corpulent suburb kids. for the love of all good and beautiful some one tell me the meaning of all this.
Of course, this is not the beginning of the commercialization of hiphop. even from the birth, MCs have ranted how good they look in their adidas and how awsome their sound system is. it is all part of it, hip hop is not just a genre of music, it’s an expression of life style and life style can not be expressed with out mentioning what bonds that specific society, our materialistic society . Doug Pray does a better job laying down this history in his hiphopmentary scratch. Over the years tho, this commercialization has gone way too far; rather than the society they represent, it’s become a showoff of individual prosperity. a very warm welcome to the bling bling era. For this reason, fans turned their faces from the hip hop scene and the critics started devouring what’s left over. Finally they proclaimed hip hop is dead. I never saw any coffin marked hip hop, didn’t hear Rev. Jessie Jackson read hip hop’s obituary and never came across an official death certificates. The only fact is, hip hop’s heritage has been over shadowed with the already burnet out new trash. Under the ash, there still exists hot acts of hip hop enuf to set fire to an entire generation. With out any exaggeration, a mix CD given to me by a friend of mine (SuZ – Big ups where ever you are) is a testimony. This five disk epic completion covers almost the entire era of hiphop, from public enemy to Zion- I. For any one who had given up on hiphop, this mixcd should be the jumpstart and for the unfortunate ones out there who never experienced this wonder - it’s a funky history lesson.
Looks like my rant has taken a detour from bashing the corporate gluttony propaganda to proving the subtle existence of goooood hip hop. The point here is; what the fat heads are doing is just trampling over the grave of hip hop (for those of you who believe hip hop dead). For us keeners, this is just another display of disrespect of a social phenomenon. Sure there is no need to advertise fast food, for the term it self is self advertising. In today’s fast paced society ‘fast’ and ‘food’ take a very deep meaning, deep not as in deep fried but deep as in having the time to prepare wholesome food has become a rare occasion. I guess they just wanna show us what they are capable of, they can infiltrate in to a subculture and finally engulf it. Good old hegemony but I just can’t ‘swallow’ the idea of a burger hegemony.
So my friends, I am sure there is plenty of “starving” artists who are waiting to jump on the idea to get a drip from the MacDonald corporation grease bucket while your local airwaves start serving their steaming, just out of the microwave McBlingBling. In the words of snoop dog ‘Whhhy Not’. I just feel sorry for the likes of Andrew ‘log’ long who let out a shriek and hide in their hole when ever they hear the “I’m lovin’ it” song.
Damn, I’m even gonna take my chances on this one My lyrics juicer than a bigmac
More chilled than a Mcflurry
got cash flowin like a Mcshake
Just roll in in my Bentley
and the hoe would go…
may I take your f’in order!
Definitely needs some work, what good is it with out more sprinkle of profanity. btw, If any ass hole tries to use that, I have got it copyrighted and I will send a lawyer for every strand of hair that’s left on your empty brain compartment. If I had the opportunity to boycott McDonalds I would, sadly there ain’t any in Ethiopia. no commercial radio stations either, thank heavens for that. crazy ass mofos (changed upon request of a fellow reader)